Market Analysis for Senior Housing Projects

A Market Study should be recognized as the key ingredient to any successful senior housing planning.  It is more than just pages of demographic tabulations.  A great part of its value is the understanding and interpretation of data, trends and markets that an experienced market analyst can visualize and express as his opinion.

Our clients come to us with all levels of experience, background, comprehension, and sophistication.  We try our best to adapt our responses to the needs of all our clients.

Some of the Information we might expect from a positive market study:

  1. Potential increase in value of building site
  2. Location advantage or disadvantage
  3. Marketing range
  4. Number of potential residents in the market range
  5. Estimated capturable number based on need, assets, and competition
  6. Competitors share of the market, by type of need
  7. Is there any new competition coming up?
  8. Competitive market prices, services, room sizes, mix, current demand
  9. # of competitive units we can safely build (elbow room in the market)
  10. Size of building required
  11. Ability to get builders estimate of building cost
  12. Estimating borrowed funds needed
  13. NOI (Net Operating Income) estimation
  14. Absorption rate estimation

Assisted Living Market Report

In any report of this type, facts and figures do not tell the whole story but ultimately give support to the expert opinion of the surveyor. We will lead you step-by-step through the process.  Senior housing markets and consulting is our only focus. In our reports, we do not try to write a compendium of the history of the state you live in or include endless tables that no one looks at. Our reports are thorough, vital and to the point, and cover what a lender wants to know. The report is lender-ready and forms part of the loan application package.  In it, you have our opinion as the bottom-line.  Our rates are competitive. We welcome calls and emails.

Our Process, with today’s technology, enables us to research any potential site, its surrounding area and local state regulations and competition without leaving the comfort of our offices.  We do a lot of telephone interviews with great success in this process.  Did I mention we’ve been doing this for 25 years?

Contact us for a quick feasibility study

We have been working in the field of senior housing development for over 25 years. If you are not sure your location can absorb a new senior living community, we offer a short look/see service of “market demand and apparent competitors” for a few hundred dollars that will likely help you decide.